The Art of Customer Acquisition and Retention For Massage Therapists: Learning The Right Way

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Learn the right ways to get more clients straight from the experts. This course presents some very affordable, incredibly simple, and highly effective marketing strategies to convert visitors into loyal customers. Know how to increase our income and carve a unique niche for yourself in your massage therapy career.

Main Features

  • The techniques of acquiring more loyal customers
  • Branding your massage business in unique ways
  • Using social media for promotions
  • DIY (Do It Yourself) projects to get more clients

Benefit

  • Must-do’s for publicizing your business
  • The art of using referrals
  • Bonus $8000 idea for you to benefit from repeatedly
  • How to use networking to succeed in your massage career

What is the target audience?

The course will be tremendously useful for any practicing massage therapist or beginners in this field.

WELCOME

1
Introduction
1:10
I’m a licensed massage therapist and have been in practice since 1994. Like many who are participating in this course, I started out working as an independent contractor for other people’s businesses for a couple of years. Then one day I realized, “You know what? I’m too hard-headed to do it other people’s way. I have my own ideas and really need to be in charge!” So I went out and started my own practice, Balance Massage Therapy – or just Balance for short.

CHAPTER 1: MARKETING: A NEW DEFINITION

1
Introduction
2:10
Before we move any further, I think it is important to share my definition of marketing. Simply put, I believe that marketing is everything that “touches” (or makes an impression on) a client or prospect and causes them to want to do business with you for the first time or the next time. Hence the brand name of my collection of marketing tools, educational products and coaching programs. Of course in the case of negative touches and impressions, which I call anti-marketing, they may cause people to do business with you for the last time or perhaps not at all! Thus marketing is everyone’s job.
2
Passion: “Do What You Love”
2:13
3
Unique Offering, Brand or Identity
2:21
4
Goals
7:50
5
Audience (A.K.A. Your Ideal Clients)
6:45
6
Budget
3:45
7
Tracking
1:27

CHAPTER 2: ATTRACTING NEW CLIENTS

1
ATTRACTING NEW CLIENTS
1:51
2
Strategy #1 – Marketing People You Know (PYK)  
3:21
3
Strategy #2 Networking (or Getting to Know People You Don’t Know Yet)
11:56
4
Strategy #3 – Ask for Referrals 
10:04
5
Strategy #4 – Get the Word Out with Press Releases
6:12
6
Strategy #5 – Look and Ask for Publicity
6:27
7
Strategy #6 – Working Together is Better! 
5:26
8
Strategy #7 – Your Website and Online Marketing 
7:25
9
Strategy #8 – Social Media – Social Networking 
8:09
10
Other Ideas to Get New Clients
2:25

CHAPTER 3 : REBOOKING

1
KEEPING CLIENTS THROUGH REBOOKING 
4:05
2
Strategy # 1 – Ask Clients to Rebook
1:46
3
Strategy #2 – Explain the Benefits of Your Service
2:30
4
Strategy #3 – Identify Your Clients Needs 
1:46
5
Strategy #4 – Get Permission to Treat Clients Needs
2:43
6
Strategy #5 – Keep a Cancellation List 
2:03
7
Strategy #6 – Offer to Set Up Standing Appointments
2:17
8
Strategy #7 – Have a System for Client Follow-Up 
1:57
9
Strategy #8 – Create a Treatment Plan for Each Client 
2:16
10
Strategy #9 – Set an Example and Get More Services! 
3:48

CHAPTER 4 : CONCLUSION

1
CONCLUSION 
3:41
2
ACKNOWLEDGMENTS 
4:06
3
Final Quiz “The Art of Customer Acquisition and Retention For Massage Therapists”
15 questions
4
COURSE EVALUATION
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